As of 2019, there are over 1.9 billion websites in the world. All of them desire to be the best site. Link building is one of the techniques that have been used from ages. Link building is the way of securing a link on the page of another site.
People in today’s world seem suspicious of its effectiveness. Let me assure you here in this article: DO NOT UNDERESTIMATE THE POWER OF LINKS. It is like a back-stage dancer who, if gets noticed, holds potential to become a superstar. Although it is very common and has been in use from a long time but only a small lot knows the ideal “HOW-TO”.
In this article, we are going to share the successful strategies to build links beginning with the preliminaries:
The Audience- I Know You!
First Things First. Know your viewers. Know people. Know the audience. First, analyze and determine the audience you want to target. This is a very crucial step to begin with the link-building because at the end, it is the audience/ viewers who are going to use the website and the links. It is must that they should find relevancy. Do an in-depth research about your audience and their preferences.
For example, if you’re operating an educational site, your target audience could be students, teachers and parents. Niche it down. If you want to target students, you would find links that are useful and comprehensible for students. Have a clear picture of your audience.
Stand out with Your Content
CONTENT + LINKS = ASSURED PACKAGE TO SUCCESS
There is no denying the fact that content is the core of the digital marketing. Content rules the market. Content is the king and there is no doubt about it. Hence, it is important to create content that stands out among all. Create abundant and amazing content without compromising with its quality. Your content should be coherent, consistent, relevant and well-structured. It should be appealing to the readers and should have no grammatical errors. It should catch the attention of the viewers like the deer in the headlights. Create content that compels your readers to stick to you and remain loyal to you forever. If you have a well written content, it will promote other sites to build links with you. Better content leads to better links. Also, make sure to have content that is abundant with appropriately used keywords, which would make your content fit for more sites, ultimately leading to more links.
After understanding your audience and creating relevant content, now it is time to get into the world. Go out and build connections. GET SET GO!
Now it is the time to work on the strategies that would lead to your success in building links.
OLD IS GOLD. YES! This is one of the traditional ways but it has its own importance. Guest posting is, basically, writing for the other site. But you should have a careful and correct approach. Write for the site that is in your niche and write relevantly. Write an articulate article that engages the readers and may attract them to your own site. But remember guest posting may turn out to be of harm if you do it carelessly. So, make sure to select the right sites and write RIGHT posts. Poor articles may lead to a bad reputation and may impact your web-search ranking in a negative manner.
This is one of the strategies that assure results ONLY IF it is done smartly.
For this, first of all, find all the broken links on a site. To do this, aim the relevant sites and check out the possibility of a broken link.
Now, there must be a number of domains at which this link exists. So, search for all those domains. There are various tools to do so. One of the most recommended is to use ahrefs.com which will provide you with the desired results in a matter of seconds. Check out what this dead link used to be like. Create the similar data but of course, better than the dead link’s one. Reach out to the managers of the sites to replace the dead link with your Live and Better link.
This may bring you more than 10 links a day and it is a good way to build new networks.
It is easier to lose the link than to build it. There are times when the page that you linked to has ceased to exist or the link has been removed. So, in such times it is your responsibility to get your link back on. If it is removed intentionally, then there is not much you can do about it, except analyze and understand why it was removed. Otherwise, you can reach out to the manager and ask nicely to put the link back if the page has been re-created and the link was removed unintentionally.
Also, sometimes your page has been mentioned on the other sites. This is the clear and crystal opportunity for building a new link. If they have mentioned you, they would not mind linking. So, ask them to create a link and not just mention you.
An Internal Link Web
This is one of the most under-rated yet an effective and efficient strategy. Create internal links. Build a well-structured site and then link your pages or posts to each other as much as possible. Create a web of internal linking. This is crucial not only in powerful link-building but also to improve SEO. You help Google to see your page, see the connections between your pages, find the relevancy of your site and thereby, increase the rating and get blessed with more traffic.
If you write a new blog, and you mention a term about which you have already posted a blog , then link it. It is simple and effective. Moreover, you have the entire control of the process. No asking or help-me messages required to do.
So, these are the ways you can adopt to succeed with link-building.