A big shout-out to all the bloggers out there!
Don’t you aspire to create new viral content every single day?
Don’t you dream to receive hundreds of notifications of your post getting a huge reach and shares across the World Wide Web?
Each blogger wishes the same!
Now, how do you achieve these goals?
You need a systematic blogger outreach strategy in working.
This way you shall be able to achieve your short term as well as long term goals!
Basically, blogger outreach helps in linking people with the top bloggers.
And if you have a good team of the best people aspiring to be among the top bloggers, blogger outreach tools shall help you out!
Now, what exactly is the Blogger Outreach Tool?
A Brief Introduction
Just like many other online tools, Blogger Outreach tool is an online tool affiliated to blogging sites. It mainly helps in establishing a strong relationship with influential marketers.
Since word of mouth and advertising have become an essential source of building trust, potential visitors tend to visit your blog with trust. Thus, blogger outreach tools help evade the uncertainty of customers, thereby providing you with a platform to promote your blog content.
Importance of Blogger Outreach Tools
Though Blogger Outreach tools aren’t totally cost-free, they are still a cost-effective technique of blog promotion that helps you boost up your creative content and SEO. You can easily gain the exposure you seek! Adding to it, you don’t need to worry about large funds to be raised, making them effective, especially for small investments.
All you must do is to set a realistic budget for promotion of each of your blog post. You can always negotiate for a better deal.
Blogger Outreach tool essentially helps you gain a large target audience and promote your content on a larger scale. Since you would be promoting your content on an already very popular site, you shall be able to attract a large audience to your blog, resulting in a better return on investment.
Enhance Brand Visibility
The more visible your business is over the internet, the better! This is because more people tend to visit your website. Thus, you can aim at reaching a large audience quickly by getting your creative content featured on popular blogs and websites. Brand Visibility also helps in SEO and strengthens your ranking in google search engine.
Helps build Connection with the newer market
You can enhance your blog outreach to a new audience by introducing yourself and your content to newer people every week. This guarantees you a better Return on Investment and helps in quick conversion.
Now, Google prefers sites with backlinks from a variety of different platforms.
And Blogger Outreach is the best way out to acquire more backlinks. The more the backlinks to your blog post, the more trusted it is!
Thus, by having an effective outreach policy, you can gain high-quality Thus, by having an effective outreach strategy you’ll be able to gain high-quality links from relevant websites, thereby building a strong SEO platform for your business.
Having understood the importance of blog outreach tools, it becomes important for you to select the appropriate one for yourselves. In this article, we shall be penning down the top 5 blogger outreach tools to use right away:
Top 5 Blogger Outreach Tools
1. Ninja Outreach: (https://ninjaoutreach.com/)
Let’s start with the most popular Outreach tool in the market! Ninja Outreach Tool is basically a web-based software that helps you plan and schedule successful outreach programs. Thanks to the rich database of over 25 million websites, you can easily find the best influencers for yourselves.
Ninja Outreach boasts an over 2 million Twitter profiles in this database, that shall surely help you connect with the right Twitter profiles. We all know the importance of Twitter as a social media channel! You can even sort profiles based on the highest Twitter followers to engage a high number of influencers.
Ninja Outreach tool offers you a wide variety of features, some of which are as follows:
Personalized outreach messages:
This blogger outreach tool comes equipped with hundreds of email outreach templates which you can use to improve and customize your messages to be delivered to the best influencers.
You can choose to generate and send automatic emails and track their status over time such as open rate, times clicked rate and reply rates.
Find an email
This Email finder feature helps you find any person’s user-specific email just by searching the person in the domain.
Ninja Outreach also offers you’re a custom inbox which automatically syncs with your email service provider to copy prospective conversations, thus making it super easy for you to view your influencer outreach.
Ninja Outreach tool comes with a 3-day free trial option and then on you need to opt a paid plan for yourselves. The four pricing plans are:
Solo ($52/mo): This is the basic plan that allows you to store up to 1500 contacts with no restrictions on emails and searches. However, the drawback is that you can’t add any more users and you won’t get access to the automated features.
Pro ($75/mo): This is another of the most popular Ninja Outreach plans where you can allow access to unlimited users and store up to 5000 contacts. You also gain access to follow-up features and automated emails. Additionally, you can use the NinjaBot, which is your own outreach assistant.
Pro+ ($187/mo): In this plan, you get to store up to 25,000 contacts in addition to all the features of the Pro plan. You also get access to custom templates and quick support.
Enterprise ($599/mo): This plan is best suited for large enterprises. If you opt for this plan, you can add up to 10 users and 100,000 contacts.
The 14-day free version of Buzzsumo can be used for content research. This means you can use Buzzsumo to find the top viral content on any topic and get knowledge of the shared activity across all the major social media platforms. Once you upgrade to a paid plan, Buzzsumo can be used as a powerful influencer and outreach tool.
Using Buzzsumo, you can locate key influencers in any area and seek to know the type of content the influencer shows interest in. Additionally, you can sort influencers into multiple categories by factors such as influencer reach, influence, and engagement.
You can also export the detailed data into an Excel file for further analysis of other software.
Some of the features of Buzzsumo are highlighted below:
You can filter influencers by type and brands.
You can also filter by location if you interested only in one location.
You can search for the top content based on the number of shares on social media.
Buzzsumo Premium Pricing:
Pro ($99/mo): The base plan of Buzzsumo offers unlimited content research and searches for prospective influencers, 5 alerts a month and 5000 mentions.
Plus ($179/mo): This is the most recommended plans of all, which comes loaded with unlimited searches, 10 alerts, 20,000 mentions in a month. You also get a hands-on experience on the newly launched Question Analyzer feature.
Large ($299/mo): This plan includes unlimited searches, 30 alerts, 30,000 mentions, Question Analyzer, and Facebook Analyzer features.
Enterprise ($499+/mo): This plan is essentially suited for large enterprises and can be customized as per requirements. It includes unlimited searches, 50+ alerts, 50,000+ mentions, and additional features like unlimited research reports for up to 5 years.
3. Traackr: (http://www.traackr.com/)
Traackr is another amongst the most popular tools to manage your relations with the influencers. Using this blogger outreach tool, users can measure the reach of their posts across various social platforms. The main aim of Traackr is to maintain healthy and productive relationships with the influencers.
The tool provides you with an influencer discovery feature, using which you can search influencers from the industries you prefer and further filtering them by gender, location, and various other criteria.
Traackr also provides you with explicit information about each influencer of your choice whom you aim to reach. You get informed about their audience, reach, contact details, social media accounts, posts and more.
You get to know the most popular and currently trending hashtags, and statistics. On adding the influencers to your watchlist, you get to organize them categorically, create groups as per different preferences, etc. The tool also implements intelligence to predict your closeness to the influencer.
Have you been mentioned recently by the influencer?
Is there a reference available for the influencer? There are the methodologies implemented to manage the influencer- user relationship. Social listening is also used by this blogger outreach tool to track the influencer in real- time. Another way being network visualization, which tells a lot about the way the influencer connects to people inside and outside of your network.
Some of the popular features of Traackr are:
- Manage your global network in one place.
- Track your conversations and validate real-time influencers.
- Grow your network of influencers.
- Track research content and conversations.
- Select your type of influencers based on location, gender, etc.
- Import existing contacts from your social media accounts.
- Run a network analysis.
You can contact Traackr for the pricing details.
4. Buzzstream: (https://www.buzzstream.com/)
Buzzstream is another advanced blogger outreach tool that helps you promote your brand. It uses an effective email outreach campaign. Trusted by a lot of many digital marketing professionals, this outreach tool includes several research options, to connect and manage the email outreach strategy.
One of the best points of this outreach tool is that Buzzstream automatically locates explicit contact information about the site you have landed upon. In cases of missing details, the tool searches for social media profiles and forums. You may choose to save the contact details that seem important to you, that allows creating an entire list of links accessible to the rest of your team. The tool also provides you with a lot of email templates that saves you enough time to focus on the essentials.
The main features of this blogger outreach tool are highlighted below:
Since this is a web-based tool, it allows multiple users to log in at the same time in separate browser windows.
You can multiply your campaigns to handle your outreach better.
The tool contains secure authority features to check upon your post frequency, relationships phase, and the overall ranking of specific brands of your choice.
You can filter influencers by tags, website type, ranking, etc.
5. Tomoson: (https://www.tomoson.com/)
You must be aspiring to reach the list of top influencers in your field. This is what Tomoson helps you in. Unlike other blogger outreach tools, you need to adopt a different way to use it and reach the influencers.
On the home page, you find an option to “Find Influencers”. On clicking the option, you are directed to the research page of the website. Suppose you type in a keyword, such as ‘technology’, you are presented with a lot of opportunities. Upon clicking, you can click through to each influencer, you are presented with a variety of information:
- Social media audience
- Website visitors
- Completion percentage
- Total Reach
Here is an example of an influencer page:
Some of the benefits of using Tomoson are as follows:
The primary benefit of using Tomoson is that you can conduct your own blogger outreach researches amongst your preferred audience.
You don’t need to search influencers, but simply need to decide which of them can have the biggest effect on your business.
The researchers are totally free of cost.
So, you can easily review the results, and get a better idea of how to use Tomoson to help you build strong relationships with the influencer.
Blogger Outreach tools are as easy as they seem.
Coming across, building relations with the influencers of your preferred location is quite simple to do, considering the Return on Investment. You just need to opt the right blogger outreach tool, apply the necessary filters you see appropriate, and reviewing upon the results effectively.
When you get connected to the top influencers at present, try your best to establish a strong network with them along with providing them with some help. Helping them is a way to win their soft sides and build strong connections.
You can request for their help later.
Having discussed blogger outreach tools in detail, its now your turn to work out your way!
Which is your personal favorite blogger outreach tool?
Do you think there are some other outreach tools that should be on this list?
Feel free to comment below!