How do you build a successful strategy to beat your competition?
A well-researched content, user-friendly interface, and the most important making backlinks. Backlinks are important. It will reflect your authority and your brand in the industry. People are running behind buying backlinks.
What does it mean?
Can you really leverage your competitors by some paid backlinks?
Let’s discuss further. You may have heard about buying backlinks when you are optimizing your content and promoting it. Still, you are wondering why your rankings are a way more behind you expect. It is because you don’t have authority.
Google always prefer authoritative and brand sites. Even if you have the beautiful content compared to your competitors, you have to build your authority to occupy the place in the first page of search results. People are trying very hard to achieve the first page results.
When you are our ranking at the top 10, it will be easy to smash the number one ranking place. All game flies inside the optimization. A proper on-page SEO, off page SEO techniques, and building quality backlinks is the matter of ranking.
Let’s talk about backlinks buying and the effects of backlinks.
Backlinks are essential and play a major role in SEO. When you understand SEO, you must care about backlinks. Because a healthy backlinks structure can take your SERP rank to the next level.
A simple hyperlink from any webpage to your page is ‘backlink.’ There are some Google-friendly methods which are safe to work on and can relate to boosting your ranks..
According to Google, any form of Backlinks which exchanges the money will take a step in Google violation policy. That means when you are paying for a backlink, you are violating the Google rules.
You can also try building the quality backlinks without spending money, and it will be possible only when you have the quality content and beautiful user interface.
Any form of links like paid guest posts, sponsored posts, exchanging link for money are dangerous of SEO. But people are choosing the right path to create backlinks only when they have an idea about building backlinks.
It is simple that people need ‘ranking.’
Why do you need rankings?
It is the dumbest question you ever heard. We have to impress Google and also the users to feature on the first page of search engine results. The highest place you occupied in the search engine, the more chances of your sales will increase. If you are at the #1 spot, then you are already going to clean up your business competitors.
We know that there are more than 200 factors which will affect Google rankings. Backlinks are the healthiest and strongest elements to look up. When search engine bots are crawling your website, they need useful content.
It doesn’t mean that you can beat your competitors with a new website. You need patience, and you need awesome content which can beat the content value of your top 10 ranking competitors.
In addition to that, you need some quality links to Boost Your authority and also to Boost Your Rankings. If you have quality links from authoritative sites, then your search engine rankings will improve quickly.
That doesn’t mean that you cannot rank a website without backlinks. It depends on the competition and the quality of the content.
People link websites which are already trending in the market. Unless you become an overnight online marketer, it is impossible to get natural links from authority sites. This will be the worst scenario, so what people think?
People think to purchase backlinks from sites to get quality link juice from the reputed one.
Suppose you are linking to another website then it will be a backlink for that site. If someone link back to your site, then it will be a backlink to you.
Backlinks are very important, due to its importance most of the people are taking the bad side of making backlinks and their lot of bad practices followed by bloggers to achieve rankings.
The reason why people buy backlinks is to stand out with the competition and to beat their competitors. It is true that quality back link will improve your authority, and it will help you to increase your search page results.
As you can see in the picture, they are dominating their competitors with some quality backlinks. Most of the people prefer natural backlinks. But it is not easy to get.
You can see the importance of backlinks here. The more bad things a site can make the quicker it will reach the first page of Google or any other search engine.
It is not always necessary to make thousands of backlinks to get your article the first page of search engine results. You need to write the quality content, and then you can start making links. As you can see, even the sites with low backlinks volume are also ranking well in the SERP results.
Of Course YES. But wait, what kind of backlinks are you talking about?
Basically, buying backlinks involves two phrases. One is what Google likes, and another one is What Google kills. You should know that when quality backlinks can push your site’s rankings up, then bad backlinks will work as poison to your site. Hence, in the result, you are out of the competition.
Some of the safe side of backlinks are
- Guest Posting
- Links from Quality and Authoritative sites
- Find someone one who has “sponsor a link” on their website
- Links from relevant blogs
People are posting on social media platforms to generate backlinks as well as to sell backlinks. Most of the new bloggers would love to purchase these links from the sites, but they should think that the quality should be topnotch.
People will only give you the link if you can write a free guest post or a paid one. If you have authority site with good MOZ(DA &PA) metrics and traffic, will you give the backlink for free?
You need to make money online, and that is the reason why people are in the online industry. If you have 100K visitors per month, then you can easily charge $100 for a sponsored or guest post.
Is it really worth?
It depends on the people. If you can convert your readers to their regular visitors, then people will buy links from you. It is not 100% safe, but if you can do it with perfection, you won’t get any disappointment from search engines.
A lot of people build the PBN and web 2.0 blogs to sell backlinks. It is not all a recommended method.
You need both Good Do-follow and no-follow links as well.
You can also generate a quality backlink from another blogger through blogger outreach. But do you think they will respond? Hardly the response it will be 2-5% only. Blogger outreach is not a simple task, and you need to work hard to find the quality sites. Instead of wasting time here, people will throw stones at the Fiverr to get backlinks.
SEO is a long-term game, and you cannot predict the next update from Google. And you lost all your rankings if you have bad content even with great backlinks. It is true that backlinks will help you to strengthen your rankings, but you must have the informative content which will help the readers.
The user interface is the most important aspect of SEO. You should provide the quality content with the beautiful layout, and the user should stay in your site throughout the content.
That means you have to maintain a good Bounce rate to float on search engine page results positions. Keyword Research and ranking in the search engines with only the quality content will take time.
It may take 4- 6 months(with new website) to get featured on the first page of Google page results if you have the beautiful content with the great user interface (For Medium competition).
But people cannot wait this long and most of business sites like to leverage their competitors, and that is the reason why they love to make backlinks.
Buying backlinks is against Google terms and conditions. You cannot force someone to link back to you, and if you pay for the links, then Google will detect the quality of the extended site and the quality of your site. The links should be natural or self-made backlinks.
If your site is about beauty, then you cannot get a link from Toys niche site, right? And even if you get, the link should be natural.
Only Natural backlinks have ‘future’. But it will take time. Once you build the quality content, then share it on social media to get recognition.
For news related sites and industry sites, it is common to buy backlinks to increase the site authority. Sometimes, you will get frustrated because you have better content than your competitors, but you are still lagging in the SERP results page.
They are ranking high, but you don’t. This is the time you will open to check their strategies and Backlinks strength. But what if they have great authority than your site?
Of course, Google gives preference to old sites or authoritative sites to show peak ranks. Still, you can dig their backlinks strength, and if you can build more valuable links, then you will touch the pitch.
There are some easy methods you can get backlinks from authoritative sites. These strategies work better only if you have better Quality.
Blog commenting is one of the most natural methods to get backlinks from any website only if your comment has value. They should approve your comment to get a successful backlink.
Facebook Groups (FREE & PAID)
As you see from the above picture, it is completely safe to get backlinks from those sites. If your site is under APK, then you can get a paid or Free backlink from the sites once you approach them.
You can also find Free Guest posting opportunities where you have to submit an informative article to get quality backlink. If you have beauty, fashion, tech, health, and APK sites, then you can easily find related sites which accept FREE and paid guest posts.
But for quality backlinks, you should pay something, imagine the site has over 100k traffic, and if they charge up to $50 for backlinks, then you can give it a try. But, the link should look normal when search engines crawl your site.
A healthy relationship is always the best way to get backlinks and to promote your brand. Just find out the fellow bloggers in your niche and ask them to read your blog if they have time.
Once you have the great content, then they will like to link you whenever they need. It is the brand promoting method even before building backlinks. It is the safest method, but you need some time and patience to find accurate bloggers.
Google is smart, and you cannot fool it. Even if you buy links from the safe side, you have to follow up some critical conditions. Google know how you built a backlink and how secure it is.
Paid links work bitter than sweet. So, try to keep your links natural.
Google algorithms can hit your site directly after the update. Just after a recent update from Google, most of the bloggers lost around 80% of their total search traffic.
You can measure the intensity of Google updates.
Now I will be demonstrating ways of building backlinks using different kind of tactics in the coming section
With increasing population, the diversity in opinions and point of views is also increasing. Today it is impossible to gather all the genuine information about any particular subject simply by googling it or going through quora or Wikipedia. For example, though we can get all the information about an exam by knowing about its syllabus and sample papers but nothing can compare to the experience and knowledge that a person gets by actually giving the exam.
But the odds of finding a friend request, pop up in your notification one day by a rank holder in that particular exam are very less. But there is always a way out. In this case it is guest posting or guest blogging. But first of all, what on earth is Guest posting? And what’s with all building backlinks, about which we haven’t even discussed about. Don’t worry, we’ll discuss everything step by step.
What is guest posting?
Guest posting , commonly referred to as ‘Guest blogging’, is a very common method used by almost all the blog and website page owners in order to upgrade the quality of content in their websites and thus increasing traffic to their sites. We’ll discuss in much more detail about this in the latter section, but let’s first look at another important topic.
In plain language, back link is nothing but a simple url link. The name is so given because it is not a link that we generate, instead it is link given to us from another website.
Now, we don’t get backlinks for nothing and definitely not for free. A website gives a backlink to another website only if the other one offers a blog or post about a topic given in the first website. Backlinks make a huge impact on a website’s prestige and authenticity in search engine results and are most helpful in improving a website’s SEO ranking.
SEO stands for ‘Search Engine optimization’. Basically, it is the process of increasing the quality and quantity of traffic to your website through organic search results. Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term efforts rather than because of search engine marketing (SEM) or trickery.
A part time blogger Ravi, writes an interesting article about a food carnival. Another blogger, Ritika doesn’t agree with Ravi’s article and writes about it in another article for an online periodical. She links to Ravi’s article, so that her readers can look at both the sides of the same coin. Ravi’s blog gets a valuable backlink. Simultaneously, Ritika’s article gets popular and many other websites link to her article. Ritika’s website gets many new backlinks from different bloggers and websites. Even though Ravi only got one backlink for his article, the value of his backlink is increased by the backlinks Ritika’s article generated.
But now the question arises, “Do we get a backlink for every post that we write as a guest blogger for a website? ”.The answer is NO and YES.
In 2017 , Google issued a warning to fortify the dangers of low quality and spammy approaches to guest blogging just for getting backlinks to increase the SEO ranking of their websites. In short, you need to write post of high quality and very relevant as per the facts and figures till date. Many websites use guest blogging only to build links to their websites. Search engines penalize poorly written guest posts that are clearly meant to generate backlinks only and not to benefit the reader. This can be avoided by delivering high-quality, authentic, factual and targeted posts.
How to write good guest posts as a beginner
There are many methods to achieve this, but five of them are most important and cover almost all the aspects of writing a good guest post.
Find the blogs which accept your posts
The first step is to find blogs which accept guest posts not for only increasing traffic to their website but for actually delivering high quality content to their readers. You can do this by searching a few search operators given below:-
“Keyword + guest post”
“Keyword + guest article”
“Keyword + write for us”
“Keyword + write for me”
“Keyword + guest blogger”
“Keyword + guest”
Here ‘Keyword ’is the industry or field in which you are willing to write guest posts.
Now, there are also many blogging websites which don’t directly advertise that they want guest posts (maybe because they don’t want to decrease the authenticity of their site) and there are those, who are not yet introduced to the idea guest posts. For starting , you can target such bloggers too. Parallelly, you can invite other bloggers too to write guest posts on your blog. If the bloggers are genuine, there is always a high probability that they will link to their own guest post.
Put quality above everything else
It’s the quality of your blog post which matters. You’re should not write articles to just fill up a blog with content. You should be writing for only reason and that is to help the readers.
Which can only be achieved by delivering them the highest quality.
Now quality doesn’t only depends on the facts and information. Your writing style plays a huge role in separating your post from everyone else. Try to visualise what impact will your blog create on the readers mind and amend the content here and there accordingly. Make sure to respect your readers by delivering good content.
Honesty is the best policy
Please know that this is 2019, people don’t need to go to libraries anymore to find the authenticity of a piece of information. They can easily find information about what you’ve written through other online sources.
Even if you are writing about some fruit juice , try it out yourself and see if it really benefits. Otherwise there will be no difference between you and celebrities who promote fast food and fake products just for the sake of money.
Don’t mess up the title
In today’s world, constant need for creativity and so called “coolness” is at its height. And this creates a huge pressure amongst bloggers. They think if their title is not out of the box, no one will read it.
But it’s not entirely true.
Though a creative and catchy title attracts attention of casual surfers but people who want good content and are actually looking for value content don’t open a link only on the basis of its title. Even a plain and to the point tile will do the job. The only thing that matters is the quality of your content.
Make a plan
You can’t just randomly pick a topic and write hundreds of pages on it, especially if the topic is out of your interest. You should realize beforehand what impact the content will create on readers and how it will drive them.
Dividing the whole matter into sub points makes it look more organised and maintains a flow from the top to the end.
Summing it up, I hope that the points discussed above help you at least half of them. Hope you found it worth reading. Thank you!!!
When you are at this point of the line, you may have come up with the negative side of buying backlinks. If you have poor backlinks and dead links from spam or lazy sites, then you are out of SEO.
We always recommend not to buy backlinks to keep your site healthy. It is always shown in a negative phase. And if you ask about FIVERR, I should break my pen just to warn before trying it.
Getting backlinks is a crucial part of efficient SEO planning. The main role of the link is to inform the search engine that the site is trustworthy and recognized, so it can be worth getting a top spot on search engine result pages.
But every time it’s not about the numbers, rather it’s about the suitable type of backlinks used in SEO.
There are many backlinks which violate Google’s guidelines, but you need to be smart enough to understand, which are the quality backlinks to be used. Here are a few guidelines for building backlinks:
- Relevancy is supreme. There must be some relevancy in the site that’s linked or else it turns out to be a complete waste.
- As said earlier it’s not about the number of backlinks you get for your site rather it’s better to have a few links from authoritative sites than having links from the websites which have no reputation at all.
- The reports suggest that not all the links are actually good to use, in fact, most of them are bad. So be very wise in choosing the right one.
- It’s not easy to get good backlinks at the initial stages hence, it is advisable to have patience and keep on working for it. One fine day you will earn it.
- Have a set of different strategies to be used in order to get backlinks, never stick to the same type of strategy.
So now moving forward towards the types of backlinks which are pretty much useful for SEO can be:
This is a very common process of earning links by donating to some non-profit sites. It can be made as easy as clicking the “donate” button and submitting your URL.
It will take some time but your link will show up for sure. Most of them will link back to your site while some will not. Another good option to find the non-profit website and check the links of the sites that have donated earlier. This will give you more opportunities.
Most of the writers have a habit of making the content ready and sit back with the hope that they will start receiving backlinks. This is a very rare case and hence, you must outreach and promote it.
What if Newton never said about gravity publicly? Who would have come to know about his theories? No one I guess. The same applies with your content as well, if you don’t promote it publically it would never reach out the mass.
The very best option to do so is to find sites and bloggers who share articles which are relevant to yours.
The webmaster of any industry has the work to link out to sites which are considered as useful and quite relevant for their readers.
But, just asking for a backlink from anyone won’t create a win situation for you. Rather, to enhance your chances you can look at these conditions:
- Have a good site or resource to be presented to the webmaster.
- Make the webmaster fell the need to link back to you. It basically means highlighting your main strengths. Always prefer to establish a relationship before offering your site as a resource to them.
It’s common for every company to show their client’s testimonials which certainly helps them to build credibility and enhance sales.
Most of the organizations these days accept testimonials from their customers and link it back to their social platforms.
So, how about making a good testimonial so that it can even appear on the homepage of their site and hopefully can help your link to be over there.
It is a true fact that for every niche there are posts or lists with the most popular blogs in the industry. And imagine if your site is mentioned in one of such lists, it can attract a lot of audiences to your page.
In case, if your site is not mentioned in such lists anywhere, you can inquire about it and ask them whether they accept new suggestions or applications.
To know about the sites that publish “Best of” or “Top” lists, here are a few search strings in Google:
Best blogs+ “keyword”
Top blogs+ “keyword”
Making use of infographics is an excellent way to promote your own content as shareable one. It can help to attract backlinks. For instance, if an editor likes your content, they can think of embedding it on their site.
All big businesses these days use an infographic way to promote their site. One of the best examples of such a big company is IBM.
When someone provides guest posts to a very well established site, it is often possible to include an editorial backlink at your own site. Hence, practicing guest blogging outreach can prove very helpful and holds the key to a good SEO strategy.
While blogging a person writes an article on some third party site and link back to their site. If the article was written is worth, the readers might visit the site mentioned which enhances to increase the authority and also audiences.
Overall guest blogging is a great way to earn links from good and reputable sites but at the same time make sure that don’t write for sites which have no authority at all or the sites which don’t produce quality content.
Backlinks from interviews can be generated. These interviews can be on radio, TV or even in the form of text on the blogs. Always try to give the best answers in an interview which increases your chances of getting more interviews in the future. More interviews guarantee more backlinks.
In most of the cases, the interviews are invitational, but there is no harm if you try reaching out and making people believe that they are listening to something which is worth.
Webinars are helpful in generating a lot of traction. If the information provided in the webinar is up to the mark then there are high chances of obtaining backlinks.
One should always try to make it convenient for others to embed webinars. For instance, YouTube is one of the very best places to host such videos.
One can try to offer a valuable tool for free to gain attention as well as backlinks. So, this basically means creating something which can be as simple but useful as a calculator, even providing a lite version of it for free can help you to get backlinks easily. Promotion of these tools can be done on the sites which have a similar audience like yours.
Backlinks can also be obtained by holding surveys and polls among the people and further making the resulting public. This technique can help to earn quality backlinks. It is a general belief that editors like to link statistics data.
One should regularly plan and send surveys to the audience to increase their chances to get backlinks after publishing the results.
It is a common marketing strategy of luring people through discounts on some products, organizing contests at frequent intervals. People always get attracted via such things as they always look for cheaper products and free takeaways. So, arranging some giveaways monthly or quarterly can prove to be a huge boost for increasing the backlinks and can get you many more sources too.
It is seen in many of the cases where the business may go bankrupt which only means that all people who were linking to their content were linking to a site that doesn’t have any existence.
You can start outreach and inform the editors that they are linking to a company which is not existing anymore. So, while making an email approach make sure that you do not fail to mention your site as a useful resource which can be used as a substitute for that site.
As doing this entire thing is more than a favor to the company, they will be happily ready to give the backlinks and chances can be always considered higher while following this approach. The world is based on giving and take ideology, as you are giving them something so they will surely give you something in return.
If the niche under which you are working is something which covers news or latest trends then it is a boon for you to earn backlinks. Always make sure that you are the first to write about any topic as the world goes on first come first serve principle. This will certainly ensure that you are going to earn backlinks from relevant sources.
These links prove to be the best for your site as they are helpful to make you quickly dominate the SERPS for given keywords by you. The only thing what needs to be kept in mind while writing the content is how to make the reach to most of the audiences? More the content’s potential is of being viral; higher is the chance for getting more number of follow-ups.
Generating backlinks from the people you know can also be a good way. As acquaintance we have as our friends, colleagues or partners can surely be helpful at the time of need. It is completely fine to ask them to link back to your site if they own a website which is similar to that of yours.
Sometimes they can even have references which are relevant to your site and they can help in guiding you to get the backlinks without many efforts.
Each of the big companies like Quora or Yahoo answers has a Q&A platform which is always available for people to get past their queries. So, if your site too has something like it, then chances are high that you will get links to your site from major Q&A platforms.
Once your site gets a reputation in front of the crowd then getting backlinks won’t be a bigger task. It follows-up with the reputation and you never know when someone decides to link your site from anywhere across the globe.
Content’s quality is always considered as supreme irrespective of its form whether it is text or video. But in the recent trends, it has been clearly noticeable that video contents are overpassing the text content as people’s interests are now shifting swiftly.
We always cherish to watch something in action rather than reading texts which seems quite boring. Most of us fancy watching video content over text and this gives an opportunity to create some good quality video content which can help to generate links. By creating quality videos you are going to provide everyone an easy option to embed them and this creates high chances of earning links for SEO.
Internal links are very helpful for SEO as you have got full control over them. You have all the rights to decide where the link will be located and what anchor text it will be having.
They might not be of the same level when compared with the external links but yet have their own significance in link generation. It is considered as a vital aspect for SEO.
So, always try to put up a reference in your article about your previous contents which makes it easy for the readers to navigate through all your posts. Readers get more attracted towards your post if they find it easy to navigate through the previous posts and hence internal links play a crucial role.
Taking part at some local meetups or sponsoring conferences can also help in earning backlinks from relevant sites.
The most interesting point about these links is they have good SEO value and they help to get a good amount of exposure to the audiences that share similar interests. Getting the audience’s interest and suiting to it is quite a big task in the content world. This vital task could become swift through conferences and meetups on a regular basis.
Influencers are similar to bloggers but the only difference between them is the authority. The influencer has a bit more authority than a blogger.
Influencer’s recommendations are never waived off at any conferences or seminars they go. Their words are given supreme respect and this creates a chance of getting backlinks through an influencer.
So, if an influencer links to your website you can expect a lot of SEO value not just for a short time but even for benefits in the future.
Bloggers should be top in your contact list as they will prove to be very crucial in generating backlinks. It is observed in most of the cases that bloggers are not just limited to their sites but they also write for other third-party online publications. They are always in search of resources and tools to present it in their content.
So, having a good bond with a blogger can be a win-win situation for both the parties but majorly for you.
As they might link your site which will help to earn quality links from other blogs.
The very common advice what can be given is if you are selling a product or you are the one who provides some services then you must try to create a relationship with the most well-known bloggers who write content about your topic.
At initial phases try to offer them your services for free and if they like it, you are likely to end up gaining some vital backlinks for your site. This process again would not be for just one or two times it can go for a long time and earning backlinks will be on a regular basis.
Hence, following the above points can certainly help you gain backlinks for your site. Always keep in mind that it is a continuous process and it can’t be achieved in a day or so.
Success won’t come overnight to you; you have to spend your hard work and dedication to it.
Start with initial steps and slowly move towards the sophisticated ones. It’s never an issue if you start slow, it always matters how you take things and improve yourself.
Always try to learn from your previous mistakes which cost you the backlinks and in future times do not repeat the same. Never settle with what you see in front of you, always aim for big.
Most of the backlink generating opportunities mentioned above might not be very useful or suitable for your site. But, try to take the best out of the rest.
Remember, this article is not the only way to generate backlinks; there are even many more such alternatives which you can focus on.
So, be wise and always rise. Good Luck!