Beauty gets attention. Personality gets the heart.
A tagline is a beautiful fusion that grabs both the attention and heart of viewers if appropriately formulated.
Ever looked at a blog’s name and the little phrase floating with it?
Slashdot: News for nerds, stuff that matters
This little phrase is the tagline.
The name of the page ‘Slashdot’ is a bit quirky. It leaves the readers clueless. We don’t really know what the page is about. However, the tagline comes to its rescue, as well as ours, and clarifies what the site is offering. It is a website that publishes useful articles and news, mostly related to science and technology.
In the millennia era, where hundreds and thousands of blogs and websites are created everyday, it is a real struggle to acquire attention and build client-base. It is the fast moving era where people opiniate very quickly, especially when it comes to surfing internet.
Tagline functions as the first advertisement of your site done at a small scale but that lasts a meaningful impression on the users. It acts as one of the factors that affect their selection process, whether they want to look at your site or not.
A tagline resonates with you and your brand.
Tagline is that catchphrase located near the name of the website or blog that evokes the brand image in the mind of readers whenever and wherever they read it. It should help them to associate with your brand. It creates a subtle link between your brand and the audience.
When you have a weird or a generic blog name, tagline becomes your savior. It becomes the substitute for your blog title, and conveys the message, as it did for Slashdot. There are several others as well.
- PR Squared: It may be the future but you still gotta eat
- The Consumerist: Shoppers bite back
- Zen Habits: Simple Productivity
- Yoast: Tweaking Websites
- PR 2.0: The future of communication starts here
- CopyBlogger: Copywriting tips for online marketing success
- Film: Blogging the reel world
Note that every tagline attempts to shed light on what the page is all about. These taglines narrate the stories of the pages.
Tagline helps the audience to know about the subject and theme of the blog and what a reader can expect from it. If the name can’t explain it, tagline does. It helps the reader to determine whether it would be useful for them or not.
Tagline aids the reader to form an opinion whether the blog would be worth reading or not. Hence, the need of a worthy attractive tagline.
It is a small element yet it might create a huge impact.
Tagline is a medium of communication between the blog and the audience; it communicates/conveys the writer’s expression and thoughts in a subtle way to the readers.
The readers get an insight into the blog through a tagline.
That’s how important a tagline is!
Viewers decide real quick whether to read or discard a blog.
The tagline must be highly convincing. It should lure them to your site, rather than shooing them away.
An unclear tagline might do that.
Tagline for a website helps to build new clients.
Thus, it should clearly state what you are offering to your potential customers.
Do not misjudge the potential of a tagline.
Its significance in bringing traffic to your site is very high since it is the first thing that conveys the subject of the blog. It might bring the potential customers to you.
An attractive tagline might even lure a passer-by to give your site a shot.
The weird site names can be clarified with a clear-cut yet captivating tagline.
It is just like the “SALES” that catches everyone’s attention.
Even if a person is not buying anything, they would still read what the fuss is all about. It is a great tool to attract first-time visitors.
Tagline is your first brand advertisement and a low-budget-with-high-output marketing strategy. It requires less efforts but yields high outcomes.
Since it is the very first thing that a viewer reads on your site after the name of your site, it must leave a long lasting impression that prompts them to go to and explore your site.
It must talk to them.
It is the very first thing that you are offering to your audience; hence you are obliged to make it amazing.
There are a few things that you must consider to create a mind-blowing tagline:
Know Your Audience & Your Goals
It is important to know about the users you are addressing.
Evaluate and analyse the age, gender and several other things about your audience so that you create a tagline that picks up their interest.
When you write a blog, you should be aware of the purpose behind it.
What are you offering others?
What are you trying to achieve from it?
What are your goals and mission?
When you become aware about your goals and purpose, you can explain it to others better.
Become aware of your USP and use it.
Keep It to the Point
Keep your tagline simple and easy.
Keep it short.
Long sentence might bore the readers and they might not even read it.
Do not compromise with the readability.
Using difficult and uncommon words might obstruct the readability. It might make it complex and difficult to comprehend.
A reader might just leave your site in less than a minute.
Use powerful and positive words.
GoHereDoThis: 5 Things You Should Do This Week
The tagline is short, simple and clearly explains that the blog enlists five events or activities for a week.
It is the keywords everywhere that expose your page more frequently to the audience.
Try to accommodate some keywords in your tagline. It will accelerate your growth.
However, it is not a mandatory.
There are many popular taglines that do not have a single keyword yet they leave an everlasting impression and attract millions of users.
Personality Has the Power to Open Doors
Show what your brand is all about through your tagline. Do not use a generic phrase.
Be creative and distinctive. It should be a well-framed line that must be specific and customized for your site and product. It is your advertisement.
Plagiarism Is a No
Do not copy. Do not steal.
It is Your brand Your product Your website Your blog.
So, the tagline must be Yours too.
It should not resemble to the lines of other blogs.
The line should be unique and original that identifies with you and your brand.
Language Is a Grear Tool
Use words that emit positivity.
Make a combination of words that are effective and positive.
Avoid using negative words.
Describe the purpose and goal of your blog.
Your tagline must be Reliable Memorable Relatable. It should stay with the clients.
The tagline is the sign board that guides the audience through your blog. It should help them to know that they are at the right place; that you are offering them exactly what they want.
Experiment and Practice
Always remember the audience you are addressing and write your tagline accordingly.
Sometimes the tagline might not work.
Experiment with different styles. Find a tagline that personifies you and your brand.
Tagline reflects your organization and brand to the customers and viewers. It is the shortest thesis of your blog. Sparing a considerable time for writing a tagline would only result in greater outcomes.
Even if it does not work the first time, do not get disheartened. Try again.