I know that you will understand who the blogger is?
Yes, the one who create blogs.
Well, do you know why we create blogs?
The importance of blogging is mainly in businesses. It is also done to generate traffic on a particular website. Overall, you can say that the primary use of blogging is in the fields of sales and marketing.
There are many such reasons that blogging is essential.
It can also be used as a tool to share our views on a particular context with larger audiences, which means that we can share our thinking with other peoples too.
In this way, blogging is used in a lot of places in the modern era, which is a world of internet and surfing. It can also be used by politicians, students, teachers any many more such peoples.
Now let us focus on the word ‘blogger outreach.’
You might have some ideas about what exactly blogger outreach means.
Let’s imagine a situation in which you opened a new shop which is less popular. What do you need to do right now to increase its sales?
All you need to do is to advertise your shop as much as you can to get more and more peoples to visit your shop. Just like this, if you are going to write content and blogs, then all you need to do is to try reaching out to more number of peoples to make your blog a popular one.
It is merely a method to generate traffic to your website or your blog. This can be done by sending the pitch to relevant peoples or targeted audiences to get, and more people read your content or blogs.
There are two methods to do blogger outreach.
Methods for blogger outreach
The two methods are:
- The sniper method
- The shotgun method
Let us discuss these two methods in brief.
The sniper method
In the sniper method, the pitch sent to targets is personalized, and the objectives are very less in number.
These targets are relevant bloggers and journalists. They are chosen so that they can provide us some positive results in return. It is a time-consuming method as time is taken to personalize the pitch and the waiting for the results by our targets is also a time-consuming job.
The shotgun method
In the shotgun method, the pitch that is sent to targets is not a personalized one.
Also, the goal is large in number. It takes less time than the sniper method because the time needed to personalize the e-mails will be saved to a great extent. Also, if we are going to target a large number of peoples, then we can expect that the output we are going to get will be too high.
But the demerit of this method is that the pitch sent will not attract bloggers that are formal and popular, but the visitors of our blog or site can be expected to be significant in this method.
Now, as you understood both the methods of blogger outreach, then which way do you prefer a better one for you?
Have you ever thought that blogger outreach can be proven to be a compelling backlink strategy?
I am going to explain to you how is it possible.
But before that, I will explain to you what exactly backlink is. You might have a brief idea about it.
Will you mind if someone is going to use your website to generate a link to their website?
This is what backlink is. It is an excellent source of generating traffic to a website. It can be used as a tool to improve search engine results and ranking.
For example, a teacher’s website can get its backlink from the site of an educational course.
It takes a lot of time as “Rome was not built in a day“. The same is the case of backlinks that networks can’t be built instantly. Indeed it takes a lot of time to make a connection.
Various reasons support backlinks, and due to these features, backlinks are gained in the wrong way. They have become a great marketing source.
They are bought and sold nowadays. This is not a fair practice, and hence these are not supported by search engines.
Now, as of you had known a lot about backlinks, then I am going to show how blogger outreach is the most potent backlink strategy.
This can be done by:
- Finding bloggers with a lot of followers.
- I am making contacts with them.
- Make them publish your link on their website.
Well, you can quickly get your website’s link on some other popular website by impressing the bloggers. Any popular site can have a lot of followers.
If you get a backlink on their website, then it can take a lot in generating traffic to your website. If the content is found relevant and appropriate by visitors, then they will keep stuck to your site, thereby increasing the search engine ranking.
1. Finding bloggers with a lot of followers
You need to find a blogger whose blogs are doing well, and the contents are also related to you. They can have a lot of followers.
You can find them by merely sitting on your couch comfortably. You can surf them. On the internet, you are going to see a lot of such bloggers and find the one that suits you among all of them.
2. Making contacts with them
Making contacts with the bloggers of your choice might be time-consuming, but you have to keep patience for that.
You can reach out to them by following their blogs and regularly reading their articles.
Along with it, you need to do some more tasks like commenting on their blogs, communicate with them via messages. You can also refer to their articles by sharing their articles on your site.
You can use all the other social media tools to stay in their contact and try contacting them regularly. If they communicate, then make sure to reply politely and reply timely.
You can create an excellent blog for them find to it useful and appropriate to be shared in their blog as a link. You can directly send them personalized pitches. You can send them the demo of your work, mentioning to accept the generation of a backlink on their website.
Wrapping it up
Getting backlink via blogger outreach is, no doubt, a time-taking task. But once you get an excellent backlink source, then you are going to get a lot of fans and followers of yours all around you, but all you need to maintain it is by giving content that is relevant for the viewers.
All you need to do is to find a relevant blogger and start making contact.
Make sure to keep things a bit personal, like not sharing blogs of many bloggers on your site at the same time.
They will not respond to you unless they feel that you want to work with them.
After that, start impressing them by sending them your pitches and regular messages. Stay active and stay regular to get better outcomes.