Guest posting is a tried and tested way to introduce yourself to an entirely new audience. It is an effective way to promote your business.
These days, one doesn’t have to show how guest posting is effective. It is a successful content marketing strategy to establish you as an expert in your industry.
Once you start posting you will learn how to spread your words and choose a proper site for doing so.
Creating guest posting might seem challenging but once you start it you are going to enjoy it, especially if you have the right plan for doing so. Here are some tips which you can use to plan a guest posting strategy for your business.
First of all, you need to set goals for your campaign, you need to ask questions from yourself about “how you can expand your campaign?” or “how this type of project impact my business”.
With clarity in your mind about how you can achieve your goals and follow it as you per your plans, you can develop a successful guest posting strategy.
You have to make goals according to the work you can do in a day, and execute your goals properly. I know you need to spend a great amount of time doing and fulfilling your goals, but once you understand the strategy behind the goals there will be no turning back for you.
Finding viable guest blogging targets
After you set your goals the next important thing you need to do is to find proper resources that can help you to increase the authority of your website and bring potential clients for you.
You can take the help of the software which will help you to find the proper resources for your content and help you to reach out to the audience.
But, you need to spend some time and to do some research work on finding proper resources because proper sites are going to decide how successful your posts can be. We know its a big headache, so at Degions we do everything for you, You can check out our services for outreach.
You can have more than one resource for publishing your posts, but make sure you don’t publish the same post on two different sites that will against the norms of the sites and they can charge penalty against you for doing so.
Choose Content Topics
Now, the next thing to do is to choose content topics for guest posting you want to publish on your website,the topic you choose plays a crucial role for your website.
You need to choose topics that are in demand and can draw traffic on your website. To get ideas of such topics, you can use a browser and magazines for it.Y ou need to write about something that people can find useful, Innovative and impressive.
You can go through the articles that most of the time people like, try to understand the pattern of different articles and the reasons why they choose a particular topic to write an article about it.
Make your pitch
The next thing you need to do is to reach out to bloggers and editors. But, first of all, you need to be honest with yourself when you reach out to them because you want them to publish your post on their website.
You can reach out to them by sending them emails about, you want to publish your content on their site as a guest.Y ou can also attach some sample posts that you have along with the email.
But,r emember one thing your pitch needs to be interesting because generally sites owner receives thousands of emails on a daily basis they can’t go through each and every email and choose any random person to post an article on his site.
They need to find some interesting things in you which can attract a great number of audiences, and that where pitch does the job. The more you make your pitch interesting the chances for you to get selected will be higher.
Craft your Content
Once they are ready for publishing your content on their website, you need to mainly focus on the quality of your content. You need to write valuable content which can attract great number of audiences.
Make sure you do proper research work about the topic before start writing about the given topic, giving a great topic heading also help to attract the audience.
Use plenty of emotional and action words and try to write in a spoken format to make a connection with the readers. Using words like “you” and “I” also add some values to the content.
Follow the proper guidelines of the site to write your content and make use of fonts that site owner suggests you and make use of bold and underline options in between the content to highlight the things which according to you are important.
Promote Your Content
After you write the post and publish it on the site, the next thing you need to do is to promote your posts.
You can promote your content on social media platforms by sharing the link of the site where your post is published.You can also share your work among your friends and ask them to promote your post also on their social media accounts.
Don’t forget to tag or mention the social media account of the site, and also try to add some words about the site while sharing on the social media platforms.
This always benefits both the parties involved by improving the relationship between you and the site owner,when you share about your experience while working with the site owner.
Even if you promote your content, your work isn’t done yet the next important thing you need to do is to keep up a track of every post you publish on the site.
Try to read the maximum number of comments about your article and if you find anything relevant in the comments make changes in your future posts according to that.
Respond to the comments you are getting as many as you can, also creates an interest in the reader’s mind.
Work at Scale
Try to understand your capabilities at don’t strain yourself while writing any content, always manage your time wisely add try to add some interesting points in your content.
Make your routine accordingly, about how much time you can give on a daily basis for writing content, always take breaks in between and try to write with the fresh and active mind set.
Without a well-planned strategy for guest posting, you are wasting your time nothing more than that without getting any desired output.