There is only one thing which is common among all content marketing and its nothing other than Blogger outreach. It is always challenging to run a successful blogger outreaching campaign as it involves many obstacles on its way towards success.
It is rightly quoted that one must always look forward to learning from their mistakes and try to avoid it in further time. The expertise in the blogger outreach campaign claims that even they faced many problems in running a successful campaign and many of them willingly shared their issues.
So here a few lessons learned from outreach blogging.
1. Good research means top on search
Yes, heard it right. One who does good research about the topic prior to post it or publish it always ends up getting higher on the search list as researching almost finishes half of your work. The first and foremost thing which is very important is, knowing the target audience for whom you are going to write the content.
Once you are clear with the ideas about the audience you are going to target half of the battle is done and dusted there, further based on the taste of audience present them with a delicious content which suits their tastes well.
So these things can only be perfect if and only if proper research is made about it. The campaign which is set for outreach blogging must contact the client with some simple questions which help to understand well about their client and do the work in a more formidable way.
The questions which can be asked from the client can be framed in the following ways;
- Research about niche forums
- Doing competition research on their social media and blogs
- Review top blogs under your niche
- Reading Q&A sites like Quora and Reddit
- A survey can be conducted based on the availability of resources
But the thing which would have made you scratch your mind is why all these things are needed to be done?
So the answer to your query is;
- To find out the challenges and problems that your clients are currently dealing with.
- What are the target points obtained from the research and how you can help your clients.
- What sort of content they are actually interested in.
- From where exactly they get information i. e. knowing their sources which can be anything like magazines, journals, blogs, forums, etc.
So an analysis of the target audience and their tastes can be made via these few points and this certainly proves fruitful for the blogging outreach in all possible ways.
2. Blogger outreach is all about organization
The above point doesn’t need any explanation in general opinion. The success of an organization lies in the hands of their skillful workers. If there are decent organizational skills then definitely there will be a successful marketing campaign is the belief.
Work composition is a very crucial thing when it comes to blogger outreach. It is a very unique thing which has its own significance in blogger outreach. If you are a beginner in blogging it is easy to relate for you that it is not actually that complicated what it is assumed to be. But definitely there are a few facts which are very difficult and most importantly very time-consuming tasks, they are;
- Doing the research about the topic, audience, etc
- Making the list of guest post titles
- Finding relevant sites for references
- Writing the post
- Email managing skills
- Finally, creating the content
The above-mentioned tasks can easily be related to the blogging scenarios which involves them quite clearly. All the above tasks are time taking and tedious in their ways.
It’s not considered as a smart way to do research for a single project whole day and send emails for continuously 4-5 hours a day. This will make you lose some amount of concentration which is pretty much essential in terms of content writing and hence would result in dropping the quality of the content you are going to post.
So what is advisable here is to perfectly plan the work for the entire day and work accordingly without much of extra efforts.
But a few important things like adding a feature image at the end or start of the article can prove very much worthy in the blogging outreach.
Following these ways can help to be calm and stable even during highly intensive blogger outreach campaigns.
3. Rules are Rules, Follow it
Blogger outreach is very similar to I.C.U, i. e. it requires very intense caring or else the entire process may go off track if there are no rules followed. Here are a few things which must and should be taken care;
- The type of site you are going to target i. e. in which niche along with the particular section
- Number of posts per month
- What metrics should the site have to qualify like domain authority, rating, etc
- Kind of pages you are looking to rank and anchors which are to be used
- Ready to accept sponsored post
- How to track interested opportunities
So these are some set of rules which are very basic in terms of blogging outreach but, remember sometimes sticking to the basics can be a huge aid towards a bigger development.
4. The working strategy is very crucial
Well, it is not advisable to have coworkers until you are working alone as a freelancer. Some may work as a team in an office and in that case, it is expected to be a helping hand for the members. Making use of their skills and experience the organization can work as a team and perform tasks in a much better and efficient way.
But keep in mind that not all the ideas suggested by the co-workers will be good enough to carry forward, in that case, it is completely dependent on the team leader to choose the appropriate ideas and act as a filter in the organization in order to improve the quality of the content.
There must be a well-suited strategy which must be common for all in the office and the entire team is expected to work with the same strategy.
But the process of sharing ideas should have a fixed time like conducting a special meeting in the mid of month to call up all the team members and discuss their views and get some valuable points. This will not only improve the coordination of the team but also the quality of the work will shoot up.
5. Make a Stand Out Way
Blogger outreach is a very cool method but the only problem is currently too many people are executing it.
So what makes you stand out from them?
Do you have that out of box thinking?
The world around you is full of competitions and each one standing there is your competitor.
Do you have to prove the point at each phase that why your content needs to be published instead of your competitor’s?
What makes your content more valuable?
These are a few questions for which you are answerable. Your chances to pitch becomes higher if you try it in a unique and different way.
For example, adding an image related to the topic or sub-topic, further, there can also be quotes of famous personalities included in the content. A catchy and smoky title of the content is never a bad idea too, this catches the attention of the readers and separates your content from others.
6. There are tools, why not make use of it
Yes exactly, you got it right. There are many tools for blogger outreach and most of the bloggers don’t use it because they are completely unaware about it. Tools help to reduce the total time required and gradually speeds up the entire blogging process.
So some must-have tools for blogger outreach can be;
Blogger Outreach Tool
It is an easy task to find out the topic relevant to the client’s topic after searching it on google. But this technique is only going to help for a while not for a long run as after some time it becomes very tedious to get the topics filtered from google. So a tool named blogger outreach proves helpful in that situation. It also helps in the following ways;
- Helps to manage emails via templates and automated replies which saves a lot of time
- Allows to filter out sites
- Try to find active contact information for every site which is on the list
This is another tool available for an in-depth review of content, it also indicates whether the content published on relevant sites or not. Before pitching any post there is a mandatory requirement to inspect and inquire about the website where you are going to post or trying to reach.
After that comes the traffic of the website where you are going to publish the post, and this tool is capable of analyzing the traffic of the website along with its authority.
The only reason which can prove as an obstacle is the cost of the tools you are going to use because some of the tools are really expensive and to afford them at the initial stage of your work is quite a tough nut to crack.
7. All about Analysis and Adjustment
Once you start sending emails and get some time to analyze the present situation, you come across which mail of your got the most replies. Apart from it, you also come across which topics were most popular and when people replied for your mail.
But keep in mind that being stubborn in the field of blogging will never let you excel. In your mind, it might be the scenario that the post you are suggesting is excellent and the pitch is perfect, if so then you must introspect about it and change your views.
There should not be any sort of shame in accepting if something doesn’t go well for you. Rather than being boastful you can just accept the shortcomings and come up with a better plan and execute it next time when you get the opportunity.
But sometimes this might not be the situation in front of you, there are times where things go way too smooth than expected, during that time you mustn’t get carried away.
Keep in mind that nothing is permanent and situations keep on changing, the situation might be favorable to you today but it has nothing to do with your coming future after a span of few months. So never settle down even if everything is going good.
8. Return Back
This fact has a very intense meaning and we will understand it with the help of an example. Suppose you got a guest post and it went live, most of the times the blogger will ask you to share it on social media. You will definitely say yes unless you realize your content is not good enough. But even you don’t feel right about your content you must share it if the blogger asks you to do so. This process really helps in building strong relationships and it also increases the social media following for both the blogger as well you.
So this is always a happy-happy scenario for both the parties.
Quality blogger outreach can earn you a number of collaborations and further it is completely your choice to whether to go for it or not. Keeping the clients updated about everything that is happening is also considered to be a good way to give back. Generally, if you are an investor you would always cherish to know all the details about your investments and keep track about it. So make your investors realize that they have trusted the right person and their investment is going in the right direction.
At last, we can sum up these things by our observation that blogger outreach just requires a good amount of efforts and dedication towards it and the results will always go in your favor.
Your creativity along with your writing skills can create wonders if given the right direction and you need to make it right by staying organized and focused. Never be shy of asking help from the experienced lads, this will increase your knowledge and will help you at the highest extent.
Remember, there will be times where things may not go your way or the way you want it to go, at that time there mustn’t be any panic from your side, just trust your skills and keep marching forward. Success will definitely kiss your feet sooner or later.