Suppose you worked hard gaining visibility of your site and increasing your search engine ranking, and all of a sudden, you will get to know that your ranking has dropped.
What will be the reaction now?
What will you be thinking?
How will you feel?
Yes, I know it will be a tough time for you since you had worked a lot, maintaining your rank and getting audiences and followers. When you get to see that you had suddenly felled and got a lot of competitors that beat you, then it will be going to hurt a lot.
But one thing I want to say is, “Don’t panic!”
Don’t panic!
It’s true that it is not so easy to stop panicking in such a situation, but doesn’t worry. It had already happened to a lot of bloggers out there.
It can be either of the below 6 cases:
1. Google rank tracker issue:
There is a Google rank tracker that plays a significant role when it comes to the search engine results. Google only cares about its users, and so sometimes it changes the result of search engine pages. It can be either automatic or manually done by some Google employees. This is just the issue of the rank crawler used by Google, and therefore, you need not worry.
How to diagnose the issue?
All you need to do is to check if the rank drop is significant or not. It means if your ranking had dropped to a large scale, then it is google tracker or crawler issue. You should always keep on checking your rank because google does all this for its update.
How to overcome this issue?
If such changes are done manually, then you are going to get notifications regarding this. If such a case arises, then the only thing you can do is stay calm until the issue gets solved. You need to search if the problem is off-page or on-page.
If it is on-page then, check if there is duplicate content.
If it is off-page, then search for the links that are unnatural and remove it.
After doing all this, submit a reconsideration request to Google.
When you are going to wake up the next day, then you will jump of happiness by seeing that everything has become routine and it was just a nightmare.
How to keep yourself away from this issue?
Manual penalties by Google can be a big issue, and to avoid these, several tools help you detect the risk of being penalized. Keep tracking your links regularly with the help of these tools to prevent from further penalties.
2. Hit by a competitor
What if you got hit by a competitor?
How to diagnose this issue?
There will be a minor change in your rank position. You will get the competitor appearing before you.
How to overcome this issue?
Keep an eye on your competitors and the sites that are running before your website. Try to see what they are doing to understand the better competition market.
How to keep yourself away from this issue?
Figure out what your competitors are applying to stay at the position. See the practices they are using to build links. Keep tracking their every move, including their content topics and strategies they are applying to make themselves grow.
3. On-page issues
How to diagnose the issue?
If there is a slightly more significant drop in google ranking, and despite all the efforts put by you in link building and growing your website, you are still facing this issue, then it is an on-page issue.
How to overcome this issue?
There is a tool called Google Webmaster Tool that will give you a notification about the problems detected. You should check the tool once you get to discover a significant Google ranking drop. It can arise due to some links that are not suitable for your website. Various other tools detect the problems that your site and facing along with fixing it up. You can surf for such tools.
Use those tools to get better results. Additionally, these features are also available in Google Webmaster Tools.
How to keep yourself away from this issue?
Keep on checking Google Webmaster Tools regularly to get information about this issue in the mail. Always keep the notifications of this tool turned ‘on’.
4. Lack of links issue
How to diagnose this issue?
It arises due to the disappearance of many links from the site. It will result either in a huge or small rank drop.
How to overcome this issue?
Check the links that are removed by your website. If the removal of links is done automatically by Webmaster tool, then it is the work of Google, and you can’t question this. This is done to protect your site from such unnatural links that are flagged red.
How to keep yourself away from this issue?
Keep an eye on the links that are lost and start using the tools to check if the links that you are going to use in your profile are not the unnatural ones. Try to get links that are suitable for your site and increase the site’s ranking.
5. Update of google issue
How to diagnose this issue?
There will be either a big or a small drop in ranking. This will happen all of a sudden, and thus, you can predict it that Google just updated.
How to overcome this issue?
Check the news of the Search Engine site if Google is updated or not. After getting this, you need to find the Google guidelines to prevent your site from violating it.
How to keep yourself away from this issue?
Start focusing on the brand, as this is not a big issue. Keep checking the technical problems of your site.
6. Flux of Google
How to diagnose this issue?
This can also be a big or small ranking drop. Google flux can be called as negative Search Engine Optimization attack. It is carried in a very unpredictable manner.
How to overcome this issue?
This can be detected easily as everything seems alright on the site. You are not going to get on-page issues, competitor issues, lack of link issues, or Google update issues.
You can’t do anything in such circumstances. All you can do is to stay calm and patient and wait for the day to bring the things back. This might take a few days.
How to keep yourself away from this issue?
It is impossible to do so.
You should not spend much time thinking about this issue as you can’t control things.
You can wait for a few days to pass, and after those days, you will find that everything is alright again.
Wrapping up
This was all about Google rank drop, which is the most faced situation nowadays. It might arise due to any of the issues mentioned above and might become a reason for disappointment, but despite the disappoints, there are several ways to bring the things back to normal, and one should not focus on the loss.
Almost all the rankers face it. This can also lead to improve your work and make it better than before.