If you want to be on the top of google search results, then this article will be going to help you to achieve so.
First of all, you need to understand why link building is so necessary for us?
So, the answer to that question is link building helps to increase traffic on your website with the help of other sites and pages.
But, it is not as simple for anyone to build a link for a website. It is a time-consuming process, and you need to understand and keep some points in your mind while building a link for your website.
You also need to keep in mind that link building is important for your website and you should avoid all the mistakes that you can do while building a link.
Here, I have enlisted some mistakes that you need to avoid while building a link.
Poor Quality Content
If your content is not informative enough and people find it useless it will decrease your chances of getting backlinks.
You need to understand the value of the content and need to make changes according to the responses you are getting.
If you don’t do so, they may refuse to link to it on their site.
Buying Links
If not done correctly, buying and selling links can be harmful and affect your ranking in search engine results. The search engines are getting smarter day by day and use some algorithms to detect if you buy the paid links from other sources or not.
Paid links will drive some traffic on your website, but, it will be low as compared to the traffic you get from the natural build links.
Link Building on non-relevant websites
Another mistake that most people do while building a link is linking their website to other sites that are not relevant to their website. This creates an artificial link profile for your website in the eyes of the search engines.
You need to link your website with other websites that are related to your site like in case of curated links or in some sought of way or publish content on their website, which is related to your topic and help each other for increasing traffic on each other websites.
Use of same anchor text on all backlinks
If you use the same type of anchor text for every backlink google will charge penalty against you for doing so.
You need to use some unique anchor text every time you create backlinks. If you do so not only your ranking will going to improve in search engine optimization also traffic will going to increase on your site because of the uniqueness in every post you are going to publish.
Using useless anchor text
Not only using unique anchor text every time for your website will going to help you, but you also need to add that anchor text, which is relevant to your data.
You can take help in starting from google, how you can use different types of words to emphasize your website, once you understand you can add it on your own.
Not taking any action to remove toxic links
Toxic links are usually unnatural and irrelevant backlinks that can harm your ranking in search engine optimization.
Did you know about google penguin update?
If not, google introduced a penguin to remove the webpages with toxic backlinks.
So, how you can get rid of the toxic backlinks?
You can use software which can help you to remove the toxic backlinks and can alert you whenever you get toxic links.
Your ranking mainly depends on social networking sites, it is an easy and most effective way to promote your website. Google ranking also depends on how many followers you have for your webpage or how many likes you are getting for the webpage.
If you don’t promote your website on these social media networks that will be going to affect your ranking in search engine optimization.
Building Only Dofollow links
One of the most common mistakes that people do is building only dofollow links instead of both dofollow and nofollow links.
Building only one type of link is a bad practice ad google can charge penalty against you if you do such things.
I know nofollow links give no value to your search engine results, but they give your site a significant boost in terms of search engine optimization.
Building links too quickly
There is no rule against building links too quickly, but if you create thousands of links on the very first day of your website google will definitely charge penalty against you.
But, you do not need to link your website to thousands of links, if it isn’t your first day, but you need to link your website only to those websites which are good in terms of backlinks and can promote your website in a positive way.
Linking only with your homepage
Google looks for natural links and if you link only your homepage it looks like you are buying links.
You need to diversify your website and you can only do so when you link you different pages or sections of your website only then your links building strategy looks real.
Only using one type of link
If you use only one type of link that looks fishy in the eyes of Google. You need to diversify the type of links that you use to gain ranking.
You need to link according to the content you are uploading on your website and you need to use different backlinks every time you are going to publish something on your website.
I know it is a time-consuming process to see every time different types of backlinks to publish your content, but if you can spare some time for your website that definitely will going to increase your ranking in SEO and traffic on your website. You can also contact us for manually outreaching bloggers for your site 🙂
Not tracking backlinks
Link building is not enough, but also need to understand how links perform and determine your ranking in search engine optimization.
Tracking different types of links help you to choose which link is working or which is not working. Tracking also helps you to know which link you need to capitalize on. Plus, this helps you to know which websites are working best for link building strategies.
Having backlinks from sites from a totally different niches
Anyone who runs his website in English also gets backlinks from other English websites. There is not a chance you get backlinks from a website that runs in a different language.
But, if you get backlinks from another linguistically different region, beware of that because it senses illogical for anyone to link his website which differs from each other in terms of language.
These types of links can be harmful for your website and can steal your data. If you get these types of links in small percentage then it will be fine because some website run in multiple languages and you are getting backlinks because you run your website in a language which is similar with one of the languages of their website.
But, if the percentage is high enough for these types of links, then you need to immediately inform google to take specific actions against it, according to their norms, and protect your website from any harm.