Providing Bad Quality Content
It is very important to keep in mind that quantity doesn’t matter when it is about content marketing, what matters the most is quality. If the quality of your content is high then it will be preferred by the users, because the content will be useful for them.
From the above image you can clearly see that how this website has represented its content. Most of the people forget about how they are representing their content, which lead to unexpected decline of content marketing.
What to do then?
Do make sure that your content is related to what you want the people to know about your page or website. It should be helpful for them, if you really make sure that the content is containing right information, represented in the best possible way.
Impatient for the Result
As said by Benjamin Franklin-
“He that can have patience can have what he will”
Content marketing is not a one day result process; it takes time to spread, through all the channels to people. And while this process goes on it is very important for you to have patience.
What actually happens is when you start losing your patience, you start getting angry like Why the result is not good?
Why even after working so hard no progress is being shown?
And these thoughts will actually lead you to wrong decisions, which can make the whole process opposite to what the result actually would have been coming.
What to do then?
Wait patiently for the result, even it takes a long time to come. Don’t lose your temper, so that no wrong decisions are taken by you, which can actually change your growth rate to decay rate. Try to analyze the process while waiting for the result so that you can do some changes in you content marketing style.
Less Content Promotion
Most of the people forget about content promotion. There is no use of a good quality of content if you won’t promote about it. Promotion is part of marketing either its content marketing or digital marketing. So if you lack in marketing it would be very hard for you to achieve your goal in content marketing.
For example, there is a xyz company and this company has launched a product which is of very good quality but, that company has not promoted enough about that product, neither they have published articles in the newspaper nor advertised about the product anywhere. As the result that product was sold at very low number of digits and the company faced high income crisis. So from this example you can clearly analyze how important the promotion is in marketing field.
What to do then?
Use social media Instagram, Facebook, Twitter, YouTube, etc. And do the promotion as much as you can. It will be beneficial to spend the money on promotion; it will make you earn the double of what you have spent and maybe more than that.
Not Using Rarefied Strategy
If you have seen some websites, there are some content which is not needed or necessary to be there at that page but then also it is present there. This some or other way changes the view of the page. This makes the state of the page a little down to what it should be.
In the above image you can see a website homepage. How beautifully they have represented their page, there is no confusion everything is clearly shown like why should you join? And that is what people expect the straightforwardness in the content. Content should be rarefied completely; there should be no unwanted data in it.
What to do then?
Make a complete strategy of content marketing. And always use a refined data instead of big paragraphs try to represent your content in small bullet points which will be more helpful for the people to understand.
Bad SEO
If you are unaware of what SEO is then in simple words SEO is short form of “Search Engine Optimization” which helps to optimize a content in such way that when you search that particular keyword of your content it will be shown on the top of web search engine.
But what most of the people forgot while content marketing is to use those specific keywords which can actually help them to increase their content marketing. You would hardly need any outreach if you are doing good with your SEO.
keyword
Here in this image you can clearly see that “Bluetooth” is the keyword so the search bar is showing the results related to that particular keyword. And it will show specifically those websites who have mentioned that keyword in their content.
What to do then?
It will be very good if you use the keywords in your content more number of times. And for doing that you first need to know what are the most likely keywords, which people will search for, related to your content and then you can make good use of those key words in increasing your content marketing.
Spending Less on Content Marketing
Spending money on the right thing is better than spending on the wrong thing. Most of us don’t realize how important the content marketing is, so we rarely spend money on that. Instead of that we spend money on other factors on which we think to be the most important than content marketing.
Content marketing is something on which spending money is worthwhile, because it increases popularity or we can say the status of your company at high extent. It is connected with all the channels which can actually do the promotion of the company. But the thing is many of us realize this fact after very long time, when you have already failed and loose the hopes of achieving your goal you have earlier setup.
What to do then?
It’s good to spend money on the other factors but don’t neglect content marketing. Try to spend good amount of money on content marketing in which it include its promotion too.
So that you won’t regret later about it, when it’s too late to rectify your mistake. It’s not only about spending on content marketing, it’s about to spend wisely on the area needed to be spend on. This can actually help you to increase the growth of the company.